3 Rules For Designing An Incredible Logo
Every business has an identifier; something that people can relate to you with. Whether you’re selling a physical product or showcasing your personal brand, it’s important to understand that a logo is a unifier that ties your entire business together.
That’s why it’s important to create a design that’s synonymous with your business and used as something you stand by.
Consider these 3 rules of logo design as you decide on the logo you want your business to have.
1. Has To Convey A Message
Your logo needs to reveal who you are, what you stand for, and what business you’re in within a matter of seconds. There’s no time for you to describe what it stands for or explain what your thought process was when choosing the logo.
Are you a fun-loving family brand? Or maybe you’re an alluring, luxury item. Whatever your product or service is, your logo must be concise, simple, and straight to the point.
Your logo is going to define how others see your company so pay close attention to the details.
2. Must Be Memorable
Does your logo convey your message, or is it scattered with outdated font types and cliches? Creating a logo is an investment and should be treated as such.
Using the design elements around your logo such as typeface and negative space are a proven way to make it memorable. Also, consider the colors and tones you’re using to represent yourself. Does your logo look good in black and white? If so, then you’re on the right track to choosing your ideal color scheme
3. Must Be Versatile
Consider where your logo is going to be under any circumstance. Would your logo lose effectiveness if it’s shrunk down to fit a letter heard? Would your logo still stand on its own if was made bigger for a billboard?
Size isn’t the only factor when considering versatility. How the logo is being placed also plays a role. You need to think ahead of time how you want your logo represented to reinforce your company’s branding.
Interestingly enough, if your logo looks great with any change it can lead to greater opportunities for your company and can even be future-proof.
Think of your logo as an extension of your business. This is your first impression, and you know what they say about those. Having an exceptional logo is not a commodity, it’s a necessity. This is how you’re building a profitable venture and setting yourself up for the right opportunities to succeed.
It’s important to realize that spending too much time on a logo can hinder your success. In addition, choosing google images isn’t the answer. Nor is having a graphic designer give you a 15 turnaround for a design. Those generally are band-aid fixes at best and will surely represent your brand poorly. It’s important to remember that speed and execution are the deciding factors for a business that doesn’t fail.
So consider making a few logo mockups following these 4 rules and test which ones are the most effective for your brand. You’ll be able to tell which ones work by asking for input with people you know, do business with, and experts in your field.
With these rules set in place, you should have a high quality, competitive logo that will represent your business aptly.