The 2-Step Process For Better Facebook Ads
Social media has become an integral part of our lives. From connecting with friends to connecting with customers, social media allows you to send your message to thousands and even millions of potential users.
That’s why Facebook ads should play an important role in your digital marketing strategy. Whether you’re a startup or an established brand, using Facebook builds trust, credibility, and more importantly, offer insights for your targeted users. So what better way to execute than creating a Facebook ad?
Facebook Ads have the capability to target the users you want, depending on several parameters including location, age, and interests. The trick is to create an ad compelling enough for your audience to respond to, and that isn’t something so cut and dry.
But with this simple 2-step process, you’ll be able to create ads that can be 95% more efficient than your competitors and be able to multiply your leads.
Step 1: Choose An Enticing Ad Image
In the digital marketing sphere, people respond better to visuals than they do with text or other pieces of content. That’s why choosing the right image can make or break your Facebook ad.
Now when you’re searching for the right image, consider both your audience and your industry. You don’t want to use an image of a luxury car if you’re running an organic food market. This should be more than obvious.
That being said, the trick is to actually have people connect with your ad. And what better way to do that than to “show some skin”.
We don’t mean using oversexualized images (although they may sometimes work). What you need to consider is using images that are relatable to people at a universal level. Take for example an image of someone’s eyes, a woman smiling, or a focus on body movement.
Images like mention above connect people on an emotional and biological level, making them more appealing to your audience.
Now we recommend using an image with no text on it as you can write ad copy for it. But if you must have some sort of text, remember to use Facebook’s ad checker to determine if your ad is suitable to be delivered as well as the efficiency of your ad with words.
Step 2: Use A Proven Ad Copy Formula
Once the image is set, you can now focus your efforts on what your ad will say. The key to making a compelling ad is to make it short and sweet. Too many words can be distracting and not catch your targeted user’s eyes. A concise piece of copy can reel them in and make them click your ad.
Try reading these two examples of copy and determine which would yield a better result:
“Follow The Top Marketing Agency In The Southwest Region Of The United States”
“Click Like If Your Business Needs Marketing”
Though they both have an appealing message, the second ad copy is concise, tells the user what to do and solves their problem.
And that’s exactly what you should think about when creating a Facebook ad.
For future reference, keep this following formula in mind for your next Facebook ad:
“Click Like If You ______.”
To use Facebook ads to your advantage, you must understand how to communicate. That’s the key to social media success. Without it, you’re in danger of creating subpar content and your ads will suffer.
Consider this 2-Step process for your Facebook ads and you will see better results than you would’ve thought.