Fonts. They’re the unspoken hero of design that subtly creates an enormous impact for brands and companies alike. Don’t think so? Consider Coca-Cola’s branding if it didn’t have that iconic cursive font or Apple’s cool yet sophisticated font that spells its name. Regardless of how integral or...
A core component of every business’ digital marketing strategy is to have a great content strategy. However, there is a wrong way to execute your marketing strategy. In fact, there are 23 wrong ways to execute your strategy. Whether it’s blogs, videos or social media posts,...
Being an entrepreneur in any industry is all about building a brand. Whether your focus is on your company, or you want other’s to recognize you, it’s important to realize that having a strong personal brand helps improve your business. Though creativity is applauded, these...
Your website should act as a digital hub for your entire business. This is the place where people will learn more information about you and decide whether they’ll want to spend their time and money. So if your website has any shortcomings or isn’t set...
Ranking high on search engines like Google or Bing is often a top priority for businesses, and one way to achieve that is by using SEO, known as search engine optimization. But it’s not enough to just pick a keyword and write a whole blog...
Social media has become an integral part of our lives. From connecting with friends to connecting with customers, social media allows you to send your message to thousands and even millions of potential users. That’s why Facebook ads should play an important role in your digital...
Every business has an identifier; something that people can relate to you with. Whether you're selling a physical product or showcasing your personal brand, it’s important to understand that a logo is a unifier that ties your entire business together. That’s why it’s important to create...
In today’s business environment, nothing is as valuable as information from your audience. These insights allow you to analyze and tweak your current business model to adapt to the needs of those you’re trying to engage with. That’s why capturing emails is one of the fundamental...
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